Local furniture manufacturer Larix has invested EUR 500,000 in rebranding its store in Cluj-Napoca. The store brings a new retail concept under the name of Naturlich which the company says will be more customer oriented.
Larix plans to upgrade all of its local stores. „We presently have eight stores of our own and 49 other stores are our partners in more counties. Over the next five years our target is to have Naturlich stores country-wide, at least one in every county,” said Victoria Cadar, the company’s commercial director.
The rebranding process was handled by BrandTailors.
The company was founded in 1992 in Reghin and it is owned by Zsolt Bereczki.