Cosmetic Plant, one of the most popular local producers of cosmetics, won, for the second time, the Grand Gold Award for the day anti-wrinkle cream Bioliv Antiaging at World Quality Selections 2014, the most important product quality competition in the world, organized by Monde Selection. Also in the same competition, the company was awarded with the Gold Award for the new mattifying day cream GreenSteam Antiaging, according to actmedia.eu.”We are honoured to be, for the second time, awarded with two of the highest honours granted by Monde Selection in the World Quality Selections competition. This reaffirms the fact that we are on track in terms of developing new and innovative products that are more and more based on ingredients from organic crops, which meet global quality standards”, said Susana Laszlo, General Manager of Cosmetic Plant.
The Bioliv range: 8% of the local turnover of Cosmetic Plant
Regarding the impact that the two awards will have on sales,SusanaLaszloestimates thatthey willhavea significant contributionin the turnoverin 2014, mostly due to the factthat the active ingredientused in theGreenSteam range,which represents a noveltyincosmetics, and it is intended for select consumers, with middle to highincome. She also addedthatwinning the World QualitySelectionsaward in 2013hada positive impact onthe company’s business.
„Ever sinceits launch, the Biolivrangewas verywell receivedbothon the local marketand on theexport markets,andwinning aninternational awardhas entailedmore attentionfrom the public.Thus,in 2013, the products in thisrangeamounted to 8% of the totalturnover achievedlocally”, said SusanaLaszlo.
According to the company’s representatives,winning the awardin 2013led toan increase ininterest for the Bioliv range on foreign marketstoo. Thus,last year only1.6% of theproducts exportedwere represented bythis range, andright nowthe sharereached over10%.SusanaLaszlo also pointed outthat last year Cosmetic Plantreported abusinessof1.6million euro.
Bioliv and GreenStem – innovativeranges on the cosmeticsmarket
The anti-wrinkledaycreamBioliv Antiaginghasdifferentiated itself once again from the participating productsin the competitionbecause of the innovativenatural ingredients it includes. The productis based on a combination ofvaluableactive ingredients, such asorganicolive oil, organicolive leafextract, and atripeptide that has a similar action to Botox, whichhaspowerfulpropertiesto enhancethe synthesisof collagen andhyaluronic acid of the skin.All this preparation gives the product a remarkable anti-wrinkle action demonstrated in vitro tests by the manufacturer of the active ingredient.
GreenSteam Antiaging mattifying day cream, which entered the competition for the first time, also has a number of innovative ingredients. While the stem cells from argan organic buds reduce the depth of wrinkles by 26% and increase the density of skin up to 12%, the rice powder ensures the mattifying effect of the cream.
Also, another advantage of the twowinningproductsis the factthat bothcreamswere createdon the basis of a modern recipethat does notcontainparabens, silicones ordyes.Furthermore, theattention paidto the environment has also contributed to Cosmetic Plant winning the awards this year.
„Being aware of the fact that the resourcesto createGreenSteamcreamsare limited, we chose an environmentally sensitive arganstem cells provider. Toprotect the species, which is included in the UNESCOWorldHeritage ofHumanity, researchers useonlya tinyamount oftissuederived from thebuds, and process itthrough aspecial technologyto get thisliposomal active extract, this way not destroying the tree”, said Susana Laszlo.
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