“First of all, they don’t know how to listen. Then, when they are doing sales they use only their technical knowledge. Many of them don’t even try to create a relationship with their customers, they don’t think long term and prefer to sell no matter what instead of focusing on creating relations. Salespeople nowadays must change quickly and need to adapt to new trends of the marketing opportunities that the technology offers them. The biggest problem is that it is very difficult for them to change the attitude. It’s not enough to have good abilities, if the attitude is not right,” considers Alex Dinu, speaker Cluj Sales Conference, according to Business-Review.eu.Alex Dinu is the manager of The Markers, an agency specialized in implementing sales strategies and marketing campaigns for Romanian companies. Alex is also involved in developing Traininguri Specializate Romania, a brand dedicated to the professional development of salespeople and managers. From this point of view, Alex considers that: “Unfortunately, salespeople don’t invest a lot in themselves, because some of them think they know it all about their business and sales. The companies are yet the ones to do it. For example, a salesman should use at least 30 minutes a day (from the time used on Facebook) to find information from different sources. The internet is an endless resource of information…”
At Cluj Sales Conference, Alex Dinu will talk about “The most frequent mistakes salespeople do” and his practical advice will be based on a vast experience in the area. Alex has 11 years of experience in sales, 7 years in management, 6 years in training, consulting and implementation of sales and marketing strategies.
To date he was involved in the sales strategies’ development for more than 100 companies and in the training of over 1500 salespeople. In his training sessions he has been able to see in action over 500 sales representatives and business developers, being able to evaluate the differences between the top salesmen and the ones with less results.
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